As a company that provides the PSB desk to the customer at a wide range of prices, it can be a benefit for the company. As nowadays people expect quality over price and the standard of living is rising still people expect to pay less price to save some with better quality and features. So being a company who is providing the desk with a variety of features we also focus on the price. Price is an important aspect when it comes to any furniture as some people believe the higher the price higher the quality but here we are giving them the same or better quality at a cheaper price than our competitors. Not all customers have the same standard of living and can not afford the high price range so we are providing the same. The main goal is a lesser price but higher quality that can be afforded by all and which is easily available to all. Our other goal as a company is to provide a desk with a wide range of features at an affordable price. When it comes to the feature of the desk or the material used to make the desk the customer usually thinks that it will be higher the price range and which will affect their budget set to the particular thing but when we provide the desk so it comes with the accessible feature as well as the less price and from the very starting range. And even the customer can match the price with the competitor which can be proven as a benefit. Nowadays people tend to compare the price of the smallest product. So our company offers the PSB desk which is at cheap rate. So the main moto is to keep our customers happy with the prices they can afford.