Aftermarket Automotive Rim Marketing and Industry Analysis

Who is PSBDigital?

PSBDigital started out as a group of automotive enthusiasts who wanted to take our knowledge of the North American auto industry and use it to empower manufacturers on an international level to sell their products to the right dealers at the right time and stay on trend in an industry that relies so heavily on changing trends. Aftermarket rims are an extremely strong business both in North America and on an international level. We aim to connect clients overseas with dealers in North American to expand their business with aftermarket rim marketing and industry analysis.

What we offer

We offer a wide range of marketing services as well as powerful tools to allow our clients access to the same information we use when developing our own monthly industry analysis. We also offer our clients customized analysis of their current performance in regards to their marketing efforts and detailed, actioanble plans to help our clients expand their business.

Our Software

Our in-house developed software is designed to be easy to use and translates to any desired language. All of our clients have access to our own in-house developed software that will directly link them to all communications between themselves and us, their marketing team. Another extremely important aspect of this software is they industry database and analysis section which allows clients guided or unguided access to a massive amount of information regarding the aftermarket automotive rim industry. Our clients are free to analyze and use that data in any way the see fit. However, for clients who may not feel comfortable with or are simply overwhelmed by the sheer amount of information offered, we provide monthly in-depth, industry analysis of the after market rim industry.

Market Research Data, Reports for Industry, Infrastructure, Cities| ARC Advisory Group

How we customize the experience for you

While having a detailed industry analysis is important from a high level perspective, specific details that are important to certain customers could be lost. Because of this, we also offer customized industry and company analysis at our clients request and in line with any marketing plan we have developed for them. When creating a custom analysis for our clients we ensure that we fully analyze and predict the changes coming to any specific key performance indicators the client has indicated interest in. We also create detailed recommendations for our clients on how to combat any potential negatives our upcoming downturns in the industry.

Our clients rely on the combination of the wide reach of our monthly industry analysis alongside customized analysis to be certain of the effectiveness of their next marketing move. This combination also gives our clients confidence because they can see the information backing up our recommendations.

Why PSBDigital?

  • We offer extremely competitive pricing
  • We specialize in online marketing, taking advantage of all of the benefits of modern online marketing and SEO technology
  • All members of PSBDigital are both passionate marketers and automotive enthusiasts
  • We keep communication with our clients at the absolute top of our priorities in order to ensure that everyone sees the results they expect

What can you do right now to push your business forward?

Contact us at (416) – 123 – 4567 or by email at email@PSBDigital.com

We can set up a plan for your aftermarket rim marketing and industry analysis specific for your business within 2 weeks!

Multicultural Digital Marketing For Restaurants Near GTA

Welcome to PSB Digital, an elite full-service multicultural digital marketing for restaurants in GTA municipalities (Toronto, Mississauga, York Region, Peel Region, Halton Region, etc.). By working exclusively with clients from different cultures in the restaurant industry, our experienced marketing experts have in-depth knowledge of the challenges or opportunities facing restaurants of all shapes and sizes on a daily basis. PSB Digital offers comprehensive end-to-end marketing strategies that effectively increase sales, improve day-to-day operation and establish stronger online presence for your restaurant.

End-to-End Multicultural Digital Marketing For Restaurants

PSB Digital is the one-stop marketing agency that connects your restaurant with multicultural customers and accelerates sales growth. We acknowledge that each business is unique. Therefore, our dedicated team will work closely with you to develop and execute a fully customized online marketing plan that suits your own restaurant objectives and budget from start to finish. We strive to meet and exceed your expectations with our performance-driven digital marketing services.

Multicultural Digital Marketing Campaigns

Multicultural Digital Marketing For Restaurants In GTA

Visible minority groups in Canada make up approximately 96% of Canada population. Specifically in Toronto, visible minority groups are estimated to comprise 63% of the population. In other words, the ethnocultural diversity of Canada’s population is projected to continue increase in the future. Here at PSB Digital, we provide comprehensive multicultural digital marketing campaigns for all restaurants in GTA, no matter their heritage. Our marketing strategies are built upon your own specific target audience groups, whether they speak traditional or simplified Chinese, Punjabi, Urdu, Japanese, Korean, Vietnamese, French, Italian, Spanish, or Portuguese etc. Professional translation services are also available to meet your needs for sales brochures, collateral and other promotional materials that are essential for your frontline representatives.

SEO and Google Ads 

Our marketing experts have extensive experiences in providing immediate, consistent visibility in search engine results and developing cost-effective Google Ads. We help boost traffic, quality leads and sales for your restaurant. We conduct thorough research to identify optimal keywords as well as provide professional website design that help bringing your restaurant website to the top of the search results.

All-in-one POS Integration

In addition, our all-in-one POS integration software allows restaurants to manage day-to-day operation more effectively. This is a powerful tool to manage customer orders, daily sales, online reviews, inventories, employees and also to gain 360º view of customers through CRM platform. The set up process is simple and fast, and the information is accessible from any device anytime. Monthly reports of sales, customers data can be generated easily just with one click. That allows restaurants to utilize collected data to build stronger relationship with customers.

Digital Marketing – Social Media Management For Restaurants

Our social media management service covers your social media presence from A-Z, from beautiful content creation to engaging comment and message replies, optimize social media profiles and everything in between. We provide in house content creation and editorial calendars that engages your target audiences with trendy and interactive contents. Food photography service and training is also available. We facilitate courteous and responsive interactions between the restaurant with customer feedback to limit and address negative comments. Our marketing team will help establish strong digital presence for your restaurant on various platforms such as Facebook, Instagram, Twitter, Tik Tok.

Industry Insights 

We also provide insights from experts in the food industry for our clients. That helps you understand your target audience, the opportunities and challenges your restaurant faced with and how to overcome them. Moreover, we also conduct competitive intelligence to provide strategic insights for our clients. The combined knowledge helps our clients develop the right product offering that meets customers’ needs at the right time.

How It Works

In order to drive results, we thoroughly analyze your restaurant current situation, marketing needs. Next, we conduct extensive market research about consumer and industry insights; analyze competition to identify the challenges and opportunities your restaurant faced with. We also provide you with accumulated results and data analytics from our customer base. This demonstrates how value can be unlocked and generate higher rate of prospect conversion into customers for restaurants. Finally, we develop a seamless strategy that will expose you to the right audience at the right place. Our 24/7 customer support service is always available to assist whenever you need.

Let us walk you through at each stage of the whole process to increase sales and establish strong online presence! Schedule a FREE virtual consultation today!

Covid-19 revival ideas for Toronto restaurants

We are here to help the restaurant owners to bring in more revenue through our six Covid-19 revival ideas for Toronto restaurants. Read more to learn how to thrive your restaurants!

multicultural restaurants need help with Covid-19 revival ideas for Toronto restaurants
dine-in service is not available in a Toronto restaurant due to Covid-19.

Covid-19 revival ideas for Toronto restaurants

These ideas are designed for restaurant owners in Toronto. There are two phases for Covid-19 revival ideas for Toronto restaurants:
• To prepare for the reopen
• To form the future direction

Phase 1: To prepare for the reopen

Restaurants should prioritize a solid preparation for their revive. In this phase, the focus will be on the operation, customer relationship, and new customer liking.

1. To have up to date operation

When the government eases the Covid-19 restrictions, restaurants need to build a strategic plan to reopen. Importantly, their operation plan must follow the Covid-19 standard practices and safety guidelines by the government. Therefore, the restaurants must perform hygiene and safety procedures to provide a safe environment for their employees and customers.

Additionally, Covid-19 has changed restaurant operations. Restaurant owners need to adapt to these changes and enhance their efficiency. The return of on-premise dining service has an impact on the adjustment of operating and training process. Restaurants need to be novel to correspond their new demands with the supplies. This could be the share of facilities or labor with other food establishments.

2. Customer relationship reestablishment and make use of personalization

Covid-19 has also changed the way customers behave. They are more likely to make their own food or order online after the pandemic. These behaviors are seemed to be continued after the pandemic. Thus, restaurants need to create personalized approaches to enhance dine-in incentives for the customers.

Now, it is time to bring CRM to the table. Restaurants need to take customer acquisition and customer retention into account. Each CRM program is catered to each customer segment. It is important to use CRM to retent current customers, loyal members. For instance, personalized messages or emails could be used as an effective retention strategy. Restaurants can send out updated notifications such as the schedule or reassurance of dine-in service. CRM also allows restaurants to reestablish relationships with ex-customers who have switched to the competitors or cooked their food at home. They can offer price incentives or personalized promotions. Lastly, CRM helps restaurants to acquire potential customers. However, restaurants need to pay closer attention to their marketing expenses for acquisition to achieve a return on investment.

3. Menu modification to new customer likings

Restaurant owners need to proactively see the changes in consumer likings. On-premise dining has been replaced with the value of purchases and off-premise dining experience. However, the good news for the restaurant owners, consumers are still ready to go back to some of their routines although they still have health concerns. Restaurants need to revise their menu and highlight their signature dishes as well as adjust prices to keep up with the new competition.

4. Maximize service offers

The sales of takeout and delivery might decrease after the pandemic. However, a part of these sales would last for the foreseeable future. For this opportunity, restaurants should improve their service offers such as delivery and pick-up. Due to the high commission fees, restaurants need to control and adjust their margin. Thus, to be more cost-effective, restaurants need to maximize the efficiency of pickup.

Phase 2: To form the future direction

Restaurants need to see they reopen as an opportunity to thrive back. This means the restaurants need to be innovative in their comeback to revive stronger and more successful. Therefore, The owners should shape the future direction for their restaurants. They need to take restaurant redesign and digital transformation into account.

5. Restaurant redesign

After the pandemic, restaurants need to reshape themselves to become stronger. The redesign can be the transformation of the restaurant’s layout. For example, add more take-out options such as pickup or drive-thru. The transformation needs to ensure the effectiveness and efficiency among the zones. Additionally, technology helps to increase efficiency and empower contact-free services. The restaurant should consider automation such as self-serve kiosks and robotic labors. These technologies help restaurants to increase their productivity. They also allow contactless solutions for customers.

6. Digital transformation

Customer experience has transformed into the digital world. Nowadays, it is easier for restaurants to engage with their audiences online. They also can present unique experiences and make use of customization and personalization. As a result, digital engagement can be used to leverage loyalty levels among current and potential customers. Thus, the deeper restaurants dig into personalization, the more they win their customers’ hearts.

Still feel struggle to apply Covid-19 revival ideas for Toronto restaurants?

If you need more helps, we are here to provide you with in-depth insights and advice from our multicultural Food and Beverage industry experts from different cultures. Please email us at PSB Consultant Agency.

Importantly, we provide multicultural marketing campaigns for customers from different cultures. We can help you to bring in more sales to your door. We can help you to survive through Covid-19 and thrive stronger after the pandemic. Learn more!