In an age where digital marketing is king, it’s important for businesses to stay up to date in order to stay relevant. Here at PSB Digital Marketing, we’re focused on improving, developing, and designing digital campaigns for your business. We can accomplish this by utilizing techniques such as SEO, using keywords, phrases, first page rankings as well as other approaches that will raise overall brand awareness, as well as increase meaningful traffic for your business. Our goal is to provide you with digital solutions that will help your business reach a larger audience. In conclusion, with our expertise, experience and dedicated team of marketing specialists, we can help you exceed your goals.
Why Digital Marketing?
Digital Marketing is very relevant in today’s world and it’s a broad term that is passed around a lot these days. If you would like to learn more and get a better understanding of it, please visit:
Our team is located in the heart of Toronto and our focus is to help small businesses get exposure within the GTA.
First, we’ll generate a complete analysis of your business from top to bottom and review digital activities.
Next, we’ll create a detailed digital roadmap together that will accomplish your business objectives and ambitions.
Then, we will help set an effective strategy that will fulfill the your plan and bring the best possible results.
Once the strategy is in place, we will monitor and keep up to date with the data with weekly reports.
Finally, we measure and evaluate the results and rinse and repeat.
What we do
Social Media marketing
Google & Facebook ads
Search Engine Optimization
Increase time spent on website
Increase number of unique visitors
We offer our clients with a wide variety of packages: Beginner, standard, premium and premium plus. Each one varies on components and features, depending on your business needs.If you’re hesitant about our bundles, we can offer you a free 30-day trial. And if you’re still unsure about our services, we also offer an in-depth, analysis of your business for free.
Well, what are you waiting for? Register online today and we’ll get you started!
If you would like to learn more about our marketing agency, please visit:
Welcome to PSB Digital, an elite full-service multicultural digital marketing for restaurants in GTA municipalities (Toronto, Mississauga, York Region, Peel Region, Halton Region, etc.). By working exclusively with clients from different cultures in the restaurant industry, our experienced marketing experts have in-depth knowledge of the challenges or opportunities facing restaurants of all shapes and sizes on a daily basis. PSB Digital offers comprehensive end-to-end marketing strategies that effectively increase sales, improve day-to-day operation and establish stronger online presence for your restaurant.
End-to-End Multicultural Digital Marketing For Restaurants
PSB Digital is the one-stop marketing agency that connects your restaurant with multicultural customers and accelerates sales growth. We acknowledge that each business is unique. Therefore, our dedicated team will work closely with you to develop and execute a fully customized online marketing plan that suits your own restaurant objectives and budget from start to finish. We strive to meet and exceed your expectations with our performance-driven digital marketing services.
Multicultural Digital Marketing Campaigns
Visible minority groups in Canada make up approximately 96% of Canada population. Specifically in Toronto, visible minority groups are estimated to comprise 63% of the population. In other words, the ethnocultural diversity of Canada’s population is projected to continue increase in the future. Here at PSB Digital, we provide comprehensive multicultural digital marketing campaigns for all restaurants in GTA, no matter their heritage. Our marketing strategies are built upon your own specific target audience groups, whether they speak traditional or simplified Chinese, Punjabi, Urdu, Japanese, Korean, Vietnamese, French, Italian, Spanish, or Portuguese etc. Professional translation services are also available to meet your needs for sales brochures, collateral and other promotional materials that are essential for your frontline representatives.
SEO and Google Ads
Our marketing experts have extensive experiences in providing immediate, consistent visibility in search engine results and developing cost-effective Google Ads. We help boost traffic, quality leads and sales for your restaurant. We conduct thorough research to identify optimal keywords as well as provide professional website design that help bringing your restaurant website to the top of the search results.
All-in-one POS Integration
In addition, our all-in-one POS integration software allows restaurants to manage day-to-day operation more effectively. This is a powerful tool to manage customer orders, daily sales, online reviews, inventories, employees and also to gain 360º view of customers through CRM platform. The set up process is simple and fast, and the information is accessible from any device anytime. Monthly reports of sales, customers data can be generated easily just with one click. That allows restaurants to utilize collected data to build stronger relationship with customers.
Digital Marketing – Social Media Management For Restaurants
Our social media management service covers your social media presence from A-Z, from beautiful content creation to engaging comment and message replies, optimize social media profiles and everything in between. We provide in house content creation and editorial calendars that engages your target audiences with trendy and interactive contents. Food photography service and training is also available. We facilitate courteous and responsive interactions between the restaurant with customer feedback to limit and address negative comments. Our marketing team will help establish strong digital presence for your restaurant on various platforms such as Facebook, Instagram, Twitter, Tik Tok.
We also provide insights from experts in the food industry for our clients. That helps you understand your target audience, the opportunities and challenges your restaurant faced with and how to overcome them. Moreover, we also conduct competitive intelligence to provide strategic insights for our clients. The combined knowledge helps our clients develop the right product offering that meets customers’ needs at the right time.
How It Works
In order to drive results, we thoroughly analyze your restaurant current situation, marketing needs. Next, we conduct extensive market research about consumer and industry insights; analyze competition to identify the challenges and opportunities your restaurant faced with. We also provide you with accumulated results and data analytics from our customer base. This demonstrates how value can be unlocked and generate higher rate of prospect conversion into customers for restaurants. Finally, we develop a seamless strategy that will expose you to the right audience at the right place. Our 24/7 customer support service is always available to assist whenever you need.
Let us walk you through at each stage of the whole process to increase sales and establish strong online presence! Schedule a FREE virtual consultation today!
We are here to help the restaurant owners to bring in more revenue through our six Covid-19 revival ideas for Toronto restaurants. Read more to learn how to thrive your restaurants!
Covid-19 revival ideas for Toronto restaurants
These ideas are designed for restaurant owners in Toronto. There are two phases for Covid-19 revival ideas for Toronto restaurants:
• To prepare for the reopen
• To form the future direction
Phase 1: To prepare for the reopen
Restaurants should prioritize a solid preparation for their revive. In this phase, the focus will be on the operation, customer relationship, and new customer liking.
1. To have up to date operation
When the government eases the Covid-19 restrictions, restaurants need to build a strategic plan to reopen. Importantly, their operation plan must follow the Covid-19 standard practices and safety guidelines by the government. Therefore, the restaurants must perform hygiene and safety procedures to provide a safe environment for their employees and customers.
Additionally, Covid-19 has changed restaurant operations. Restaurant owners need to adapt to these changes and enhance their efficiency. The return of on-premise dining service has an impact on the adjustment of operating and training process. Restaurants need to be novel to correspond their new demands with the supplies. This could be the share of facilities or labor with other food establishments.
2. Customer relationship reestablishment and make use of personalization
Covid-19 has also changed the way customers behave. They are more likely to make their own food or order online after the pandemic. These behaviors are seemed to be continued after the pandemic. Thus, restaurants need to create personalized approaches to enhance dine-in incentives for the customers.
Now, it is time to bring CRM to the table. Restaurants need to take customer acquisition and customer retention into account. Each CRM program is catered to each customer segment. It is important to use CRM to retent current customers, loyal members. For instance, personalized messages or emails could be used as an effective retention strategy. Restaurants can send out updated notifications such as the schedule or reassurance of dine-in service. CRM also allows restaurants to reestablish relationships with ex-customers who have switched to the competitors or cooked their food at home. They can offer price incentives or personalized promotions. Lastly, CRM helps restaurants to acquire potential customers. However, restaurants need to pay closer attention to their marketing expenses for acquisition to achieve a return on investment.
3. Menu modification to new customer likings
Restaurant owners need to proactively see the changes in consumer likings. On-premise dining has been replaced with the value of purchases and off-premise dining experience. However, the good news for the restaurant owners, consumers are still ready to go back to some of their routines although they still have health concerns. Restaurants need to revise their menu and highlight their signature dishes as well as adjust prices to keep up with the new competition.
4. Maximize service offers
The sales of takeout and delivery might decrease after the pandemic. However, a part of these sales would last for the foreseeable future. For this opportunity, restaurants should improve their service offers such as delivery and pick-up. Due to the high commission fees, restaurants need to control and adjust their margin. Thus, to be more cost-effective, restaurants need to maximize the efficiency of pickup.
Phase 2: To form the future direction
Restaurants need to see they reopen as an opportunity to thrive back. This means the restaurants need to be innovative in their comeback to revive stronger and more successful. Therefore, The owners should shape the future direction for their restaurants. They need to take restaurant redesign and digital transformation into account.
5. Restaurant redesign
After the pandemic, restaurants need to reshape themselves to become stronger. The redesign can be the transformation of the restaurant’s layout. For example, add more take-out options such as pickup or drive-thru. The transformation needs to ensure the effectiveness and efficiency among the zones. Additionally, technology helps to increase efficiency and empower contact-free services. The restaurant should consider automation such as self-serve kiosks and robotic labors. These technologies help restaurants to increase their productivity. They also allow contactless solutions for customers.
6. Digital transformation
Customer experience has transformed into the digital world. Nowadays, it is easier for restaurants to engage with their audiences online. They also can present unique experiences and make use of customization and personalization. As a result, digital engagement can be used to leverage loyalty levels among current and potential customers. Thus, the deeper restaurants dig into personalization, the more they win their customers’ hearts.
Still feel struggle to apply Covid-19 revival ideas for Toronto restaurants?
Importantly, we provide multicultural marketing campaigns for customers from different cultures. We can help you to bring in more sales to your door. We can help you to survive through Covid-19 and thrive stronger after the pandemic. Learn more!
As February arrived, I was more excited than usual — the reason you may ask? With the stress of school, work and defining who I am through the trials of adulthood, Black History Month was approaching us to remind me to be proud, to feel unified and to keep being my very best. Between the shows, events and discussions surrounding BHM, there was a lot to explore online and locally. I want to take you on a magical journey of my Black History Month!
I kicked off the Black History Month with seeing ads for one of the newest documentaries on Netflix. They’ve Got To Have Us was my introduction to Black History Month. This mini-series focuses on the importance of Black Cinema. The angle was how different actors and directors contribute to the success of Black Hollywood.
There are great influential figures such as Spike Lee to Barry Jenkins and Harry Belafonte to John Boyega. One generation after the other continues to play crucial roles in opening up paths to make movies like Get Out, Black Panther and many more accessible and possible to be made.
Within this time, I also noticed that the City of Toronto is hosting their 25th annual KUUMBA Black History Celebration. This is held at Harbourfront Centre and has a unique variety of events and showcases that cater to the history of the black community.
Major exhibitions consist of:
Colin Kaepernick – Know Your Rights Camp Public Art Installation
A showcase that outlines the basic rights of a human through the perspective of major black known figures.
Ekow Nimako – Building Black: AMORPHIA
This showcase has eight new artworks comprised of over 50,000 Lego.
DJ SKATE NIGHTS
Nightly skates with popularized DJs throughout the city.
Other amazing events and shows have been playing throughout the month of February to work alongside the KUUMBA’s 25th year of running.
There are two events that will kick off the Black history celebrations for this month! Sofar Sounds will be hosting a black history month show that will highlight local artist. Sofar Sound is a music organization that hosts surprise events throughout Toronto. Tickets are $20 per person and it will definitely provide a great experience. For these events, you don’t know where the show is located until the day before and you have no idea who will be performing until the night of.
Alongside this event, there will also be TD’s Black Diamond Ball. This is a black tie affair that connects influencers of all industries together to combat inequalities and make new connections. This will be held at the Fairmont Royal York and tickets fluctuate between $105 – $250.
Black History Month has been an amazing refresher for me and has allowed me to take a step back and relook at my culture and feel pride.
How do you take the time to revisit your culture and grow within it?