Lazeez back home

Lazeez Shawarma looks to reminisce its customers by showing customers a taste of back home.

This would apply to the fast food chain industry.

especially to its competitors such as Osmows, Pita land and any other shawarma place within Mississauga. 

throughout this post, I’m going to explain how important culture  reference is to customers.

the satisfaction it can bring to customers, the loyalty that might be displayed in the coming years.

For example, by reminding customers of the shawarma that is famous throughout the middle east, the spices that accommodates a variety of cultures , from India to Pakistan.

Why are cultural connections Important

Making cultural connections back home is important for Lazeez because Mississauga has a lot of foreigners that reside around here.

One main focus is Sheridan College (HMC location),

Since we’re targeting Mississauga, Sheridan is one of the main attractions of Mississauga.

Another reason why it is important for Lazeez to be able to connect with cultures back home is due to the following reasons below.

customers love to reminisce with symbols that remind them of home, that symbol could be food. 

It allows customers feel appreciated, secure and content. 

This affects consumers in a positive manner because they would continue to purchase from Lazeez. 

if consumers are happy, they’ll write positive reviews.

which opens up publicity and exposure from other people within the same location who are looking for a new shawarma place to eat. 

In terms of statistics , Mediterranean food generally has a revenue of over $21.3 million USD.(Owler, 2019)

In terms of relating it to consumers,  we have visuals to show consumers what It means to connect back to different cultures

These three pictures allow users to understand how much Lazeez has been able to grow within the past few years. 

Lazeez Shawarma does what no other competitor would do,  putting consumers first by allowing them to reminisce the aspects of back home through a variety of products such as falafel and kabob

In terms of a call to action , expanding Lazeez nation wide would benefit everyone , from cultural reminisce to enjoying lavish food.  

Lazeez understand what its like to be away from home, by eating their products, one will truly cherish aspects of being back home and help overcoming the feeling of being “homesick”