Today, we are going to be discussing Post Game Brewing Co., an up and coming company that currently has their Locker Room Lager beer available in multiple provinces. The product is different from other typical beers due to it’s hockey theme and its value for an Ontario brewed craft beer. We will be covering the product they have at the forefront, as well some other special things they’ve got up their sleeve.
What is Locker Room Lager?
Locker Room Lager is the beer produced by Post Game Brewing. Selling at $2.60 for a 473ml can, the product is brewed locally and sold in Beer Store’s across Ontario, Manitoba and Alberta. Maintaining a hockey theme in their imagery and promotions, the product is one for the die hard lovers of the sport throughout the country.
Beer companies are all the same when it comes down to packaging and promotions. These days, very few have something about them that really hits you. Locker Room Lager is one of those few. Their packaging, hockey based. Their social media presence, their story, their merchandise, all hockey. They’ve even gone as far as to include things such as stick tape as a free gift in cases.
It’s important to direct some of the focus on craft beer lovers. That is the part of our demographic that is always willing to try out something new, something they’re ahead of the curve for. Along with that, with the company having the image it has set up for itself, it’ll excite hockey fans all around. PGB has promoted itself at minor league hockey games, hockey based events to get the word out there and with a bigger push, it could lead to bigger events, bigger leagues, even as far as the NHL, ultimately leading to being in front of a massive audience and of course, profit.
What to do?
In order to reach out to who we need to, the first thing we need to do is continue pushing in promoting at hockey games. Beer is already a big seller at these events and a positive outcome is inevitable. We would also need to further push our social media presence. PGB’s is minimal at the moment, however if they remain consistent and keep things interesting for the consumer, it would increase our activity and clicks on our site and respected forms of social media. Lastly, we need to increase our availability in other parts of the country. Currently, the product is only available in Beer Store’s and LCBO’s in Ontario, Alberta and Manitoba. Being available in other parts of the country, it would increase revenue, notoriety and bring more potential to being successful.
The overall takeaway you, the reader, should have is that Locker Room Lager is a product different from any other of its kind. It’s niche theme and its “gimmick” in presentation and aesthetic will be the catalysts to its continuing success in the future.