1. Set Goals

Are you trying to generate more sells? Or maybe you’re trying to improve your customer service. It is important to have a clear goal in mind when creating a loyalty program in Mississauga. By understanding your customers’ needs and lifestyle you can create an experience that is catered specifically for your target audience. Therefore, ask yourself what are your customers looking for? Create a service that adds into the experience of your store and be specific on what you want to achieve.

2. Create a structure that works for your business

How are your customers earning points? Are they earning points per purchase? Or maybe they’re earning extra points for joining a giveaway or following the store’s social media accounts. Many companies encourage their customers to refer their friends by granting them points. Your rewards program could also offer optional questionnaires that generate more points. These points systems benefit your business as data is collected to monitor sales, demand, buying patterns and motivate purchases. Choose a point rewards system that works for your current market.

3. Create incentives and add value

Give your customers a reason to download the application and actively utilizing it. Make your application irresistible to the people that walk into your store by offering an added experience to loyal customers. Make them feel special and offer exclusive rewards. Give them newsletters that invite them to unique experiences or special access to products before they are released to the general audience. Host exclusive events or contest that your customers will enjoy or give them exclusive access to a community forum. Other loyalty rewards incentives include for the ability to exchange loyalty points for special items and discounts. It is important to research effectively what is it that your customers are looking for and giving them access to a heightened experience or rewards that are appealing to the audience.

4.Branding your Loyalty program

To create a sense of belonging it is important for you to understand your target audience and have an accurate brand image represented in your app. Make it recognizable and create an interface that is intuitive, easy to use and is accessible. When creating your application it is important to have accessibility features such as text formatting, consider colour options, create a simple yet professional interface that has a consistent design and has accessible audiovisual content. Remember to test your application and pay attention to minor details for adaptability.

Small details to make your application recognizable are important such as:

• Font style is prevalent through the site
• Your program has a memorable name.
• Your customers are called in a certain way to create community (example: friends).
• Determine the color palette for the brand.
• Add images that complement the site.

5. Train your employees

It is important for your employees to be part of the whole experience. Train them to understand the application and help customers that have questions about the program. Your employees should encourage your clients to download the application for them to receive points per purchase. Your customers are now part of the club, make sure that the customer experience is enabled by the customer service offered in store as well! A good customer service experience goes a long way as they are the most memorable ones that stay with the customer and increment loyalty. These meaningful interactions have to be maintained as 50% of consumers say that they would switch to a brand competitor from just one bad experience and 80% would switch if this experience is repeated (Zendesk Customer Experience Trends Report 2020).

6. Monitor your data

By creating an efficient loyalty rewards program you’re able to collect data that helps you improve the customer experience. Monitor how your customers are experiencing the application through feedback and listen to their suggestions. You can utilize this data to adjust and improve your application. Loyalty rewards programs utilize reporting systems that are built in software to show how the application is performing. This can help you monitor interactivity, engagement, program performance, activity rate, customer behaviour and much more. Many of these applications are also utilized to offer optional questionnaires that can be helpful for your future campaigns, seek for specific information or to understand customer satisfaction.

We offer the marketing solutions you need for local pet stores in Mississauga. Set up your own loyalty rewards program today and learn about our other services!