We are here to help the restaurant owners to bring in more revenue through our six Covid-19 revival ideas for Toronto restaurants. Read more to learn how to thrive your restaurants!
Covid-19 revival ideas for Toronto restaurants
These ideas are designed for restaurant owners in Toronto. There are two phases for Covid-19 revival ideas for Toronto restaurants:
• To prepare for the reopen
• To form the future direction
Phase 1: To prepare for the reopen
Restaurants should prioritize a solid preparation for their revive. In this phase, the focus will be on the operation, customer relationship, and new customer liking.
1. To have up to date operation
When the government eases the Covid-19 restrictions, restaurants need to build a strategic plan to reopen. Importantly, their operation plan must follow the Covid-19 standard practices and safety guidelines by the government. Therefore, the restaurants must perform hygiene and safety procedures to provide a safe environment for their employees and customers.
Additionally, Covid-19 has changed restaurant operations. Restaurant owners need to adapt to these changes and enhance their efficiency. The return of on-premise dining service has an impact on the adjustment of operating and training process. Restaurants need to be novel to correspond their new demands with the supplies. This could be the share of facilities or labor with other food establishments.
2. Customer relationship reestablishment and make use of personalization
Covid-19 has also changed the way customers behave. They are more likely to make their own food or order online after the pandemic. These behaviors are seemed to be continued after the pandemic. Thus, restaurants need to create personalized approaches to enhance dine-in incentives for the customers.
Now, it is time to bring CRM to the table. Restaurants need to take customer acquisition and customer retention into account. Each CRM program is catered to each customer segment. It is important to use CRM to retent current customers, loyal members. For instance, personalized messages or emails could be used as an effective retention strategy. Restaurants can send out updated notifications such as the schedule or reassurance of dine-in service. CRM also allows restaurants to reestablish relationships with ex-customers who have switched to the competitors or cooked their food at home. They can offer price incentives or personalized promotions. Lastly, CRM helps restaurants to acquire potential customers. However, restaurants need to pay closer attention to their marketing expenses for acquisition to achieve a return on investment.
3. Menu modification to new customer likings
Restaurant owners need to proactively see the changes in consumer likings. On-premise dining has been replaced with the value of purchases and off-premise dining experience. However, the good news for the restaurant owners, consumers are still ready to go back to some of their routines although they still have health concerns. Restaurants need to revise their menu and highlight their signature dishes as well as adjust prices to keep up with the new competition.
4. Maximize service offers
The sales of takeout and delivery might decrease after the pandemic. However, a part of these sales would last for the foreseeable future. For this opportunity, restaurants should improve their service offers such as delivery and pick-up. Due to the high commission fees, restaurants need to control and adjust their margin. Thus, to be more cost-effective, restaurants need to maximize the efficiency of pickup.
Phase 2: To form the future direction
Restaurants need to see they reopen as an opportunity to thrive back. This means the restaurants need to be innovative in their comeback to revive stronger and more successful. Therefore, The owners should shape the future direction for their restaurants. They need to take restaurant redesign and digital transformation into account.
5. Restaurant redesign
After the pandemic, restaurants need to reshape themselves to become stronger. The redesign can be the transformation of the restaurant’s layout. For example, add more take-out options such as pickup or drive-thru. The transformation needs to ensure the effectiveness and efficiency among the zones. Additionally, technology helps to increase efficiency and empower contact-free services. The restaurant should consider automation such as self-serve kiosks and robotic labors. These technologies help restaurants to increase their productivity. They also allow contactless solutions for customers.
6. Digital transformation
Customer experience has transformed into the digital world. Nowadays, it is easier for restaurants to engage with their audiences online. They also can present unique experiences and make use of customization and personalization. As a result, digital engagement can be used to leverage loyalty levels among current and potential customers. Thus, the deeper restaurants dig into personalization, the more they win their customers’ hearts.
Still feel struggle to apply Covid-19 revival ideas for Toronto restaurants?
If you need more helps, we are here to provide you with in-depth insights and advice from our multicultural Food and Beverage industry experts from different cultures. Please email us at PSB Consultant Agency.
Importantly, we provide multicultural marketing campaigns for customers from different cultures. We can help you to bring in more sales to your door. We can help you to survive through Covid-19 and thrive stronger after the pandemic. Learn more!
One thought on “Covid-19 revival ideas for Toronto restaurants”
Comments are closed.