How Subscription Boxes Help Your Digital Marketing

What do subscription boxes and a Mississauga digital marketing agency have in common? Simple: At PSB Digital, we offer a variety of services for our clients to choose from; this includes creating subscription boxes for those interested in fitness apparel.

What are Subscription Boxes?

Subscription boxes can be defined as a variety of select products that are routinely delivered for a cost to new and current customers. Businesses use subscription boxes as part of their marketing strategy and product distribution. These boxes help to provide consumers with a unique experience and added value. The products in the subscription boxes are personally selected for each customer.

In addition, businesses use subscription boxes as part of their marketing strategy and product distribution. These boxes help to provide consumers with a unique experience and value added. Each product in a subscription box are also personally selected by the consumer.

Customer Benefits to Subscription Boxes

  • Items are custom picked based on preferences and your goals.
  • Convenience of having these products delivered to your customer’s doorstep.
  • Savings on future purchases towards products that a business offers.

Business Benefits to Subscription Boxes

  • Customers are highly exposed to your business and the fitness products you offer.
  • Building a network of relations between businesses that can benefit all parties involved.
  • Chances of reaching repeat and loyal customers increases by incentivizing through subscription boxes.

Businesses that use subscription boxes (versus ones that do not) also benefit from better customer retention rates and manageable stock control. They also begin running as an automated business, being more efficient and effective.

Subscription boxes take the guesswork out of customers taking a long time to decide on what to purchase. For instance, if they want to sample a certain product, that can be done through subscription boxes. Customers pay a small fee to receive these boxes on a routinely basis.  As a result, customers can also receive the benefit of trying out new products for a small price, while companies get the benefit of an increase to their revenues and customer base.

Here is a sample of what one of your subscription boxes could look like:

This image is an example of a subscription box
This image of a subscription box of athletic gear and useful items. It shows a variety of products a customer can receive.

As a digital marketing agency, how do we do it?

In short, we do it through our connections with Canadian fitness businesses. These subscription boxes will have been tailored specifically to your customer and their fitness goals. We work and partner with companies like Undersun Fitness Canada for resistance bands, RXBAR for protein bars, and personally select recipe cards based on your customer’s fitness goals and diets (keto, high protein, weight loss, muscle gain, and much more). Take a look at this video here to see how some of the recipes we offer are made.

Why do Subscription Boxes Work for Businesses?

By offering subscription boxes on company websites, businesses are able to build their CRM efforts and increase overall exposure. Also, it helps other small businesses that are looking for exposure. As well, it creates an incentive for customers to shop in stores. Overall, these fitness apparel companies will not just have the ability to sell clothing, but the ability to use subscription boxes to support themselves and other businesses.

Moreover, these subscription boxes represent a great identity for businesses, as well as a positive representation of what they stand for in working with other companies. It provides customers optimal service and care. Overall, a fitness company will excel if they care about their social responsibility and customer relationships. To sum up, these businesses deserve optimal reach, exposure, and returning clients, without breaking the bank.

Take a look at some of our other articles to find other ways to promote your business and recognition:

For more information about our services and to get a free consultation, call us at 416-111-6666, or email us at hello@psbdigital.com.