What Is AI In Marketing?
Let’s be honest, there are two things that first come to mind when we think of AI, Siri and the end of the world. What if we said its not that simple, or scary. AI stands for Artificial Intelligence, essentially it is utilizing tech to work for you in a similar way a human would. This is usually utilized by businesses through the use of 24/7 chatbots available to assist customers whenever necessary. AI can also be used to track trends and sort data making marketing efforts both untestable and impactful. Recently there has been a rise in the use of AI to scan the surroundings and utilize augmented reality to put promotional materials directly into consumers lives. Choosing the right AI tools for your company is key to bringing your brand to the future.
Our Use Of AI
Customer Service Chatbot
Utilizing a chat bot on your website is ideal for making customer service available 24/7. Chatbots allow standard level customer service requests to be processed without tying up staff. More complex requests will be filed or redirected to the necessary solution. At PSB Digital we offer a highly refined chatbot. Our bot is trained to respond in a natural manor rather than stiff robotic responses. If the bot encounters a problem beyond it’s capabilities, it will provided a list of resources based on chat history rather than just providing a default message. Our bot has the added benefit of learning from chats to better improve responses in the future. To utilize our chatbot is simple, we set-up the chatbot plug-in on your website and program it to utilize your webpage and resources. Once the chatbot has been made live, you are ready to go.
Tracking Marketing Efforts
AI software is one of the most helpful tools in tracking marketing efforts. Looking at a sheet full of data can be a confusing headache to understand. AI can simplify and make sense of data for you. By running detailed analysis and comparing against current trends, AI can provide valuable insight into marketing efforts. We used cloud based data banks to provide you with full access to current marketing stats so that there is full transparency in our efforts and you can make informed decision on how to progress. Forget the days of sorting through numbers for hours, with our AI powered marketing tools you will have valuable data at a moments notice tracked in real-time.
Our augmented reality rim visualizer as a game changer in the automotive marketing industry and exclusive to us. Through the use of AI potential customers can scan a photo of their vehicle and see what different pairs of rim would look like before purchasing. This increases the likelihood of customer satisfaction as they have already seen what the end result will look like. Below is an example of a VW Golf with factory rims and then a pair of aftermarket rims.
Available as a website plug-in exclusively offered by PSB Digital, this AI tool provides an entirely unique experience to your customers. Customers will see the entire line of compatible rims you offer for their vehicle. By allowing them to scroll through and actually see the rims on their vehicle customers have a greater sense of confidence in their purchase and may be opt to spend more. AI can be intimidating but when properly utilized it will make your life easier and modernize your brand.
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